In Britain we're often discouraged from shouting about what we're good at. We're all very good at self-deprecation but why not shout about what we're really good at and make it work for us?!
As a business it's important to give your customers faith in your products and services, and to meekly blend in to the background hoping passers by will try you on the off-chance isn't really a strategy that works!
It's quite a simple idea-if you see a company who has won awards or has accreditation it makes you think "yeah, they must be good! I'll use them". What we often take for granted is that they have put themselves forward for such awards, applied for that accreditation and have committed to letting people know just how good they are.
Locally and nationally there are awards for just about everything so why not claim your stake of the prize! From Best Local Food Producer to Best Sports Brand to Best Regional Marketing, there's guaranteed to be a category or an award that suits your business!
It shows a commitment to change, improvement and will give your business credence. Plus, such events are well publicised and offer your business some great free PR and the opportunity to network with some very useful people.
It's great for your web presence, positively Tweet-tastic and tells people you really mean business! A great place to start is by 'Googling' your local area and the word 'awards' and a multitude of opportunities will arise!
So, get your business name out there, we've listed some great benefits below:
•Gets your business name on the radar
•Free PR
•Great networking
•Improves your business' credentials
•Great staff morale booster
•Avoids a business plateau!
•Some pretty good prizes too...
Visit http://www.smarta.com/advice/sales-and-marketing/pr/how-to-win-awards for more useful information.
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