★POSTER POWER!★

Since the late 1700's when the development of Lithography allowed poster printing on a mass scale, posters have become part of our culture. Originally the majority of posters were used for political purposes but posters have now become an art form all of their own.  

"For over two hundred years, posters have been displayed in public places all over the world. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service"  Max Gallo, French Historian.
 

With so many other promotional tools out there, it's easy to forget just how effective a good poster can be. Cost effective, easy to distribute and when used well, a tool like no other!

We always love to seek a bit of good ol' design inspiration, and when researching a project in the office, we came across http://www.posterheroes.org a competition dedicated solely to the world's best 50 x 70 posters. 

A simple concept that puts some BRILLIANT design ideas in the spotlight. A brief is set and designers get to work creating their masterpieces.

Three of our favourites are shown below. We'll definitely be watching the progress of the competition and in the meantime, if you're thinking about going poster-design-crazy, we've got some simple tips for you to follow...

Our top poster design tips are:
★Before designing, be sure about exactly what you want your poster to say.

★Display your message clearly. There's nothing worse than an idea that is so genius, passers-by just don't get it!

★Be innovative! Don't just think top, middle and bottom; think left, right, off center, angled...! 

★Research and be inspired! There's nothing wrong with learning from the success of others.

★Often the temptation is to create a really big leaflet-don't! Please use space wisely!

★Think about your poster's role as part of a wider marketing campaign not just a stand-alone item.