First Design Print Web: Cool_Google

Since 1998 Google's Doodles have been gracing our computer screens with their punchy colours and eye catching design.

Some of the days and events they celebrate, most of us, (well my colleagues and I), haven't even heard of, but it always brightens our day and encourages us to learn something new.

Simple and understated, but immediately recognisable as the logo and artists style.

For the avid internet user, the Google Doodle has become an item to be enjoyed and anticipated!

Obviously Google is a pioneering search engine company who like to do fun, ground breaking things like having grass in the canteen and a slide down to the food hall from their offices, so it is true that fun would definitely be a motivating factor in the Google Doodle phenomenon. However; the cold, harsh reality is, if it didn't make them extra money and gain oodles of publicity they probably wouldn't do it.

Like any strong brand, we know what it is when we can't really see it properly.

So for Google, it is a win win situation, people love them, the Google Doodle increases search and it has generated its own little pr whirlwind.

Offshoots like design a Google Doodle, sponsored by Crayola and other industry leaders is a great opportunity for budding artists worldwide to show their talents noticed on the World's most visited gallery.

you can even buy Google Doodle t-shirts, mugs, postcards, posters...the list goes on.