If you are a regular internet user it is highly likely you will have seen the term 'infographics' being banded about. Upon first reading this term I thought it was yet another boring social media expression that had been created to confuse people, but when I delved in to it, I was pleasantly surprised.
For fellow novices, Wickipedia's definition (I know this isn't always 100% accurate, but in this case it is spot on) states "infographics are graphic visual representations of information, data or knowledge".
More than just a boring chart or a quirky way of presenting information, infographics seem to be developing in to an art form all of their own. They have been around for a long time but with the growth of social media, they have truly come in to their own.
They are a great way to present relevant findings, timelines, statistics, instructions; pretty much anything that involves data can be made to look amazing.
The beauty of an infographic is their use as a quick reference tool. All the information you need to present is there in an instant and it looks great. A picture is worth 1,000 words after all!
According to marketingtechblog.com, infographics:
•Are easily transportable (ie simple to download, easy to share and quick to create).
•Attract a lot of attention and often go viral (are shared socially) because they look so good.
Also, infographics:
•Are another way of enhancing your brand.
•Keep people on your website for longer.
•Increase traffic to your site.
•Can be interactive and allow cross-channel promotion by linking to Youtube, Twitter, Pinterest and other platforms.
A little experiment carried out by an agency shows an example of the success of a well promoted and well designed infographic at http://tinyurl.com/97w4skl
If you want to try and make one of your own, visit www.hongkiat.com for 20 FREE infographic creation sites.
These days you get infographic specific agencies, infographic news, infographic awards-they really are taking the internet by storm and their popularity is set to rise.
So, a selection of our must-see infographic sources are detailed below, and we had a go at making one of our own!
www.coolinfographics.com
infographicsnews.blogspot.co.uk
www.informationisbeautiful.net
Here is our attempt: Some Exmoor National Park facts and figures! (Made using Easel.ly) For the high resolution or to share with your friends, visit: https://s3.amazonaws.com/easel.ly/all_easels/23448/Welcome_to_Exmoor!/image.jpg
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